Vogue Takes Notice Of



Vogue online recently covered with their article on Mini Me Style, so we thought we would post the

story below in case you are interested in knowing more about!



IF YOU’D like your little ones to grow up sharing your sense of style, look no further than gorgeous online boutique

ALEXANDALEXA.COM to start making headway on their fashionable wardrobes.


The brainchild of husband and wife team Alex Theophanous and Alexandra Till – who have backgrounds in marketing

and fashion consultancy respectively – the website is a veritable oasis for parents looking to dress their kids in only

the very best, and buy in a hassle-free and stylish environment.


“Alexa and I have always loved fashion and we’ve always loved buying wonderfully styled clothes for our two little boys.

The problem was that we didn’t like the idea of having to take our two toddlers in the car all the way up to central London,

park, then manoeuvre our little ones around the department stores, just to get access to great brands,” Theophanous



“As parents, in some ways, the stress factor just rockets when you shop with little ones. So, the real pleasure of shopping

at home (for example, while they are sleeping), just seemed the perfect answer.”


The duo’s loyal client base certainly seems to think so. It certainly doesn’t hurt that the website offers top names such as

Polo Ralph Lauren Baby, Cacharel, Cavalli, Paul & Joe exclusively online, as well as stocking some of Europe’s most

exciting up-and-coming childrenswear labels.



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