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Alex and Alexa NewsTHE ALEX AND ALEXA TEAM VISIT PITTI BIMBO AW18

Credits to: – collective AKAstudio

What better way to start the year than by jetting off to beautiful Florence and relish in all the newest childrenswear designs?
Last week our buying team did just that, travelling to Pitti Immagine Bimbo, now on its 86th season, to get a look at all the exciting trends for the upcoming AW18 season.

Credits to: – collective AKAstudio

 

 

 

 

 

This year’s theme – Pitti Live Movie, focused on cinema as the common thread linking all the Pitti Immagine winter trade fairs, with each venue representing a specific genre. Popcorn stands could be seen throughout the venue and a billboard showcasing works done by artists participating in the Illustrators Exhibition at the Bologna Children’s Book Fair was shown at the Fortezza da Basso, reworked graphically under the creative direction of lifestyler Sergio Colantuoni.

Credits to: – collective AKAstudio

 

 

 

This year Italian brand Monnalisa celebrated its 50th anniversary with a special event in its genre ‘The Golden Age’. Held inside the Fortezza da Basso’s Central Pavilion, with a beautiful view of the Florence skyline. The event started with a fashion show with stunning golden backdrops and proceeded with a dinner cocktail and musical entertainment.

Credits to: – collective AKAstudio

THE GOLDEN AGE OF MONNALISA
Credits to: Indigitalitalia.com

 

With 540 collections shown, it wasn’t hard to spot emerging trends for AW18, from ladybirds, dinosaurs and logomania to ruffle trims and cool flame prints.
Some of our buyers favourite collections came from cool skiwear brand Diadora and playful brand Raspberry Plum.

 

 

 

 

 

 

We’ll have to wait for all the items to arrive next season, but in the meantime, the coolest SS18 collections are landing on site daily, so watch out for exclusive first looks, news and interviews on Life + Style!

Credits to: – collective AKAstudio

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