THE SKI WEAR EDIT
Snowy destinations, here we come! Look forward to endless adventures down the slopes and see the best styles you’ll need to keep active kids warm all day long. SKI JACKETS From li...
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THE CHRISTMAS GIFT GUIDE
The countdown to Christmas has officially started! With so many loved ones on your list, we thought we would give you a helping hand. From baby’s first Christmas to home decor items for Mum, find th...
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EASY HALLOWEEN COSTUMES FOR KIDS
Hello October! The most spooktastic night of the year is almost upon us. One of the best things about Halloween is getting to dress up as a different character and don whatever costumes your heart d...
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THE JUMPERS & KNITWEAR EDIT
Whether they’re breathing in the crisp autumn air or having a relaxed day at home, keep them snug in this season’s must-have layers. AU...
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FIRST LOOK TINYCOTTONS AW18
Let’s go grocery shopping with Tinycottons! The playful brand is back this AW18 with super comfy and fun designs. Titled ‘The D.A.Y MARKET’, the collection gives a whimsical twist...
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THE AW18 TREND REPORT
Get ready for the new season with autumn winter’s biggest trends. From colourful bold stripes to a mash-up of prints and textures, see what designers have in store with our special edit. GRAPHIC L...
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FIRST LOOK LITTLE CREATIVE FACTORY AW18
“We all live under the same sky, but we don’t all have the same horizon” -Konrad Adenauer New to the Alex and Alexa f...
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BEST OF CLARKS
Comfortable, durable and stylish – say hello to iconic footwear brand Clarks. Going for almost 200 years, the best-known children’s shoe brand has now more designs and styles than ever....
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FIRST LOOK STELLA MCCARTNEY KIDS AW18
Eco brand Stella McCartney Kids is back with their autumn winter collection and it is packed with bursts of colour, bold prints and lots of designs your little ones will love wearing. Taking inspira...
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BEST OF BONPOINT
We are so happy to welcome French brand Bonpoint to the Alex and Alexa family. Helmed by Artistic Director Christine Innamorato, the fashion house has flourished under her creative flair and unde...
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FIRST LOOK KENZO KIDS AW18
Let’s join Kenzo Kids as they take us on an imaginary voyage through their AW18 collection. First stop, we visit the cosmos with high shine coppers, padded jackets and eye-catching pom...
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FIRST LOOK GUCCI AW18
Gucci’s AW18 collection invites us to an exciting night at the museum, where little ones get to explore all the ancient artefacts while being surrounded by magnificent dinosaur fossils and historica...
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