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Trends & Collections

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FIRST LOOK GAP | SARAH JESSICA PARKER

Floral prints, pretty eyelet and classic silhouettes – we love Gap’s limited-edition collection with Sarah Jessica Parker! Inspired by Parker’s childhood, the spring-ready collection is...

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ECO BRAND: STELLA MCCARTNEY KIDS

The future of fashion lies in sustainable and conscious designs, and Stella McCartney Kids is a brand that does this in spades. Their newest collection takes us on a nostalgic trip down the English ...

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SS18 NEW BRANDS AT ALEX AND ALEXA

AT ALEX AND ALEXA New season, new brands! We’re so happy to introduce you to the amazing new labels your little ones will love wearing all summer long. With a touch of playfulness and creativity in ...

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THE EASTER EDIT: STYLE GUIDE

Tis’ the time of year when the Easter Bunny hops out of their magical home and hides little chocolate eggs for kids all around the house, and if weather permits, the garden too. To ensure your little...

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FIRST LOOK TINYCOTTONS SS18

Welcome to Hotel Bonheur! The magical holiday destination where having fun and the quest for joy are the only activities planned. This super sweet location is the backdrop for Tinycotton’s SS18 coll...

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THE SS18 TREND REPORT

Have your sunglasses ready, this season is full of bright hues,  tropical motifs and the arrival of check prints mixed with neon shades! Scroll down to discover this season’s must-have trends....

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FIRST LOOK KENZO KIDS SS18

Take a quick trip to France and New York and get inspired by Kenzo Kids’ amazing SS18 collection. Cool and edgy, the line is bursting with bold graphics and striking vivid colours. The iconic ...

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FIRST LOOK BOBO CHOSES SS18

Ah, those long summer days. When the hours stretch before you and the sun bears witness to endless adventures with your best friends. Bobo Choses is back with their SS18 collection, and this time th...

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BEST OF GUCCI

Whimsical cats, out of this world prints & the perfect statement jacket – see our picks of the very best items from the iconic Italian brand. DISCOVER GUCCI >>      ...

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FIRST LOOK GUCCI SS18

HI GUCCI Eclectic, fun and timeless – please welcome Gucci to the Alex and Alexa family! The Italian luxury brand founded in 1921 and currently helmed by Alessandro Michele blends its classic ...

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EDITOR’S PICKS: BEST OF SALE EDIT

Now that Christmas is over, it’s time to shop the sales and get the items on your wishlist! We’ve cherry-picked the best finds to save you some time, so scroll down to see some of our f...

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