BEHIND THE BRAND THE BONNIE MOB
WITH FOUNDER AND DESIGNER TRACEY SAMUEL We are so happy to interview Tracey Samuel, founder and designer of playful brand The Bonnie Mob. Here we interview Tracey about the current collection, what ...
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BEHIND THE BRAND ANCIENT GREEK SANDALS
WITH CO-FOUNDER CHRISTINA MARTINI Practical with a playful touch, Ancient Greek Sandals are the ultimate summer must-haves. Co-founders Christina Martini and Nikolas Minoglou’s affectio...
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FIRST LOOK GAP | SARAH JESSICA PARKER
Floral prints, pretty eyelet and classic silhouettes – we love Gap’s limited-edition collection with Sarah Jessica Parker! Inspired by Parker’s childhood, the spring-ready collection is...
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BEHIND THE BRAND GARDNER AND THE GANG
WITH FOUNDER & CREATIVE DIRECTOR KRISTIN NYSTRÖM Gardner and the Gang was founded by Kristin Nyström in 2012 and has been her personal one-woman project. A Swede living in Singapore, she ...
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BEHIND THE BRAND UNAUTHORIZED
WITH CREATIVE DIRECTOR ARMAN MOTLAGH Get ready to discover your new favourite brand – Unauthorized has joined the Alex and Alexa family! Founded this year, the brand is based in Copenhagen and...
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BEHIND THE BRAND VELVETEEN
WITH CREATIVE DIRECTOR LAURA EGLOFF We are so happy to welcome playful and bohemian brand Velveteen to the Alex and Alexa family. Here we interview Creative Director Laura Egloff to talk about the co...
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BEHIND THE BRAND STELLA MCCARTNEY KIDS
WITH DESIGNER & MOTHER OF FOUR STELLA MCCARTNEY We are always excited to see what Stella McCartney Kids has in store for the new season. The brand never fails to come out with playful, cool and ...
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BEHIND THE BRAND BOBO CHOSES
WITH FOUNDER & CREATIVE DIRECTOR ADRIANA ESPERALBA We caught up with Adriana Esperalba; Founder and Creative Director of super cool Spanish brand Bobo Choses, a new addition to the Alex and Alex...
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Behind the Brand : Scamp & Dude
Scamp & Dude is a kid and grown ups clothing brand designed by Jo Tutchener-Sharp. Jo previously ran her own PR agency until she had a brain haemorrhage and her life changed forever. She came ...
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Behind the Brand : Little LuWi
Little LuWi is a London based clothing brand founded by Anna and Malin, two entrepreneurial mothers with a vision to push traditional views on kids clothing. They design unisex clothes and prints th...
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Behind the Brand : Beau & Rooster
Beau & Rooster is an ethical and sustainable kids sleepwear brand founded by Andreas, Linus and Dan; three fathers inspired to create cool sleepwear for their children. Based out of Paris and th...
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Behind the Brand : Tao & Friends
Tao&friends was created by Mimmi Musiala and Selina Pattyranie - two best friends with a passion for kidswear. They run the brand together with their business partners, their kids Tao and Indie...
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