BEHIND THE BRAND BOBO CHOSES
WITH FOUNDER & CREATIVE DIRECTOR ADRIANA ESPERALBA We caught up with Adriana Esperalba; Founder and Creative Director of super cool Spanish brand Bobo Choses, a new addition to the Alex and Alex...
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Behind the Brand : Scamp & Dude
Scamp & Dude is a kid and grown ups clothing brand designed by Jo Tutchener-Sharp. Jo previously ran her own PR agency until she had a brain haemorrhage and her life changed forever. She came ...
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Behind the Brand : Little LuWi
Little LuWi is a London based clothing brand founded by Anna and Malin, two entrepreneurial mothers with a vision to push traditional views on kids clothing. They design unisex clothes and prints th...
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Behind the Brand : Beau & Rooster
Beau & Rooster is an ethical and sustainable kids sleepwear brand founded by Andreas, Linus and Dan; three fathers inspired to create cool sleepwear for their children. Based out of Paris and th...
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Behind the Brand : Tao & Friends
Tao&friends was created by Mimmi Musiala and Selina Pattyranie - two best friends with a passion for kidswear. They run the brand together with their business partners, their kids Tao and Indie...
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Behind the Brand : Margherita Kids
Whimsical and fun designs are characteristics of Margherita Kids, founded by Margherita Maccapani Missoni Amos. Blending colours, textures and prints while offering an assortment of loveable pieces...
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Behind the Brand : Minna Parikka
“Life is too short to take style too seriously” says Minna Parikka and we couldn’t agree more. Known for her playful spirit, the Finnish shoe designer’s signature bunny sneakers have been spotted on...
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Behind the Brand : Thomas Royall
New for SS16, we are excited to welcome Thomas Royall to Alex and Alexa this summer. The mens and kids swimwear brand was created just under two years ago and have become known for their unique prin...
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Behind the Brand : Jessie & James
Jessie and James met each other working at Vivienne Westwood’s London design house. They worked together for many years and decided to start their own label as soon as their first child was born. Ja...
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Behind the Brand : Jem + Bea
We’re very excited to welcome a new luxury changing bag brand onboard for spring. Jem + Bea was founded last September by childhood friends Dominique Hughes and Rebecca Da Silva Lima. The duo found ...
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Behind the Brand : Aden + Anais
Baby muslin brand aden + anais was founded by Raegen Moya-Jones. Originally from Australia, the mum of four girls had a successful career in New York when her first daughter Anais was born. Stocking...
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Behind the Brand : Indikidual With Founder Syreeta Johnson
Designer Syreeta Johnson decided to launch her brand, Indikidual, after the birth of her daughter Minnie. Like so many mamas, she found it tricky achieving the right work / life balance and felt lik...
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