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Designer Profiles

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BEHIND THE BRAND VELVETEEN

WITH CREATIVE DIRECTOR LAURA EGLOFF We are so happy to welcome playful and bohemian brand Velveteen to the Alex and Alexa family. Here we interview Creative Director Laura Egloff to talk about the co...

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BEHIND THE BRAND STELLA MCCARTNEY KIDS

WITH DESIGNER & MOTHER OF FOUR STELLA MCCARTNEY We are always excited to see what Stella McCartney Kids has in store for the new season. The brand never fails to come out with playful, cool and ...

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BEHIND THE BRAND BOBO CHOSES

WITH FOUNDER & CREATIVE DIRECTOR ADRIANA ESPERALBA We caught up with Adriana Esperalba; Founder and Creative Director of super cool Spanish brand Bobo Choses, a new addition to the Alex and Alex...

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Behind the Brand : Scamp & Dude

Scamp & Dude is a kid and grown ups clothing brand designed by Jo Tutchener-Sharp.  Jo previously ran her own PR agency until she had a brain haemorrhage and her life changed forever.  She came ...

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Behind the Brand : Little LuWi

Little LuWi is a London based clothing brand founded by Anna and Malin, two entrepreneurial mothers with a vision to push traditional views on kids clothing. They design unisex clothes and prints th...

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Behind the Brand : Beau & Rooster

Beau & Rooster is an ethical and sustainable kids sleepwear brand founded by Andreas, Linus and Dan; three fathers inspired to create cool sleepwear for their children. Based out of Paris and th...

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Behind the Brand : Tao & Friends

Tao&friends was created by Mimmi Musiala and Selina Pattyranie - two best friends with a passion for kidswear. They run the brand together with their business partners, their kids Tao and Indie...

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Behind the Brand : Margherita Kids

Whimsical and fun designs are characteristics of Margherita Kids, founded by Margherita Maccapani Missoni Amos. Blending colours, textures and prints while offering an assortment of loveable pieces...

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Behind the Brand : Minna Parikka

“Life is too short to take style too seriously” says Minna Parikka and we couldn’t agree more. Known for her playful spirit, the Finnish shoe designer’s signature bunny sneakers have been spotted on...

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Behind the Brand : Thomas Royall

New for SS16, we are excited to welcome Thomas Royall to Alex and Alexa this summer. The mens and kids swimwear brand was created just under two years ago and have become known for their unique prin...

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Behind the Brand : Jessie & James

Jessie and James met each other working at Vivienne Westwood’s London design house. They worked together for many years and decided to start their own label as soon as their first child was born. Ja...

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Behind the Brand : Jem + Bea

We’re very excited to welcome a new luxury changing bag brand onboard for spring. Jem + Bea was founded last September by childhood friends Dominique Hughes and Rebecca Da Silva Lima. The duo found ...

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