Stella McCartney Kids: SS13 Behind The Scenes Video

One of our favourite collections for SS13 is from Stella McCartney Kids and we are very excited to bring you this peek behind the scenes of the campaign.

The British designer said she “wanted to do kids since I’ve had children and probably even a little before”.

Her SS13 kids collection is a riot of colour and print. Focusing on “basic pieces that are comfortable and that address a child’s needs, without sacrificing the fun and carefree elements”, play-friendly tees, super-soft denims and easy-to-wear dresses are given a fun feel with digital horse prints, sketches of parrots and splashes of vibrant colour.


We are also very excited to report that the mum of four, who designed the Team GB and Paralympic GB Olympic kit, was awarded an OBE for services to fashion – and Team GB – in 2013 New Year Honours List at the end of last month. She said “I feel amazing. I told the Queen I designed the kit for her nation”.

Investitures at Buckingham Palace, London, Britain - 26 Mar 2013

Image by Rex Features


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