About me

I’m Lucy Felton, Alex and Alexa’s Life & Style Contributor, a fashion journalist turned lifestyle blogger at The Lucy Edit, wife, mum of two (one of each – Hector, 4, Hadley, 2) and lover of chocolate, décor and buying hordes of magazines I inevitably never get to read!

Just like you guys, I’m a mother trying to juggle it all, stay sane and pretend I’ve got all bases covered when I’m generally having a meltdown on the inside and dropping plates left, right and centre. I never get to go to the bathroom alone anymore and can’t remember the last cup of tea I drank hot, but would I change it? Of course not!

As I navigate the chaos that is life with two tinies, I’m here sharing my motherhood journey with you all. Expect plenty of baby hacks, parenting tips and postpartum advice.

I’m writing this with a spring in my heel as finally we’re headed out of lockdown and returning to some kind of normality. The kids have been back in the classroom, we’ve been able to meet our loved ones in gardens and catch up with pals out in the parks. Better still, there’s a much needed long summer of fun ahead for all of us and our kids… and we all deserve an adventure-packed time of it!

While foreign shores are a stretch while the vaccine rollout sets in, us parents are sure to make staycationing our best holidays yet.

Creating those special memories has never been so important. So you’ll need the knock-out wardrobe to match, right? I’m here to round up the easy pieces to transition the kids out of lockdown routine and springboard them with a spring/summer 21 wardrobe to remember.

It’s no surprise that during the pandemic, and after a year spent mostly at home, for many of us getting dressed has become loungewear-on-repeat, default school uniforms and an uninspiring weekend wardrobe.

Restrictions and day after day of staying home means there’s no better time to hit the reset button and really have fun with fashion again. Trying out some new rising labels, investing in an extra special piece they’ll wear right through to autumn/winter and generally getting dressed with ultimate fun and feel good factor in mind.

Rounding up some of the season’s biggest kidswear looks – from bright and beautiful handicraft embroidery to lift-the-spirits abstract prints – there’s heaps of newness here at Alex and Alexa, so you’ll have all you need to update their outfits ready for the brighter days ahead.

Joyful Dressing:
Your SS21 Trend Targets


Handicraft Details


From glorious kaftan dresses embroidered with flora and fauna at How To Kiss A Frog and cute strawberry patches popping up on Mini Rodini’s denim safari shacket, homespun details bring a unique spin this season.


On the accessories front, Chloe has punched textural brass rivets into suede sandals and Marni’s woven shoppers are perfect for nipping to the local farmers market.



Abstract Artwork


Line-drawn desert camels decorate Sproet and Sprout’s sweaters, while giant Monstera jungle leaves make Molo’s live-in jersey shorts a masterpiece.


There’s pop art cheetah swimsuits at Stella McCartney and smiley sunshine faces at Oii too. The best way to wear your artsy closet additions? Clashed to the max.

Vintage Track

Go for retro terry textile shorts at Buho, Bonmot Organic and Bobo Choses. Or, try Lacoste and Polo Sport’s 70s polos and court cuts paired with some classic running shoes by New Balance and Fila.

Just a few of the reasons to give their sporty ensembles a boost this season. Switch in rackets, balls, crash hats and shin pads depending on the game.




Earth Tones


A fast track to polish with little effort required. Reach for earthy tones and layer for a directional, tonal take on minimalism.


Pick understated cuts spanning hues of brown, toffee, caramel and sand, through to khaki and dusty rose. Buddy & Hope, A Happy Brand and Rylee + Cru are all great places to start.

Maximalist Florals

Chintz patterns, traditional florals and vintage blooms are here to make their dress and shirt line-up’s prettier than ever.

Head for Hello Simone’s nostalgic Margaux dress (all kinds of summer happy!) while you can find a modern take on toile de jouy at Monnalisa, who’ve reworked Disney classics into the romantic print. For a shirt updater, stop by The Animals Observatory and Ikks for a sharp collar with a botanical twist.

And finally…

If Covid has taught me one thing, it’s that the parenting community is the best for swapping notes and ideas. Share how your family is feeling about the big return to normal below… Excited, hopeful, cautious – it’s all ok.

Most importantly, it’s essential we encourage our children to voice how they are feeling too. We’d also love to hear how you’re planning on spending the summer, wherever you are.

Whether making daisy chains in the garden or getting out and about again for family days out visiting favourite haunts, I hope you all have the best fun making up for all that lost time.

Ours will be lots of long days by the sea, picnics in the fields and no doubt many adventure playgrounds thrown in for good measure.

Happy re-entry! You can find lots more fashion and parenting over at my blog The Lucy Edit and Instagram @thelucyedit. Lucy x

Get the look

Sproet and Sprout
Desert Camel Sweatshirt
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Mini Rodini
Blue Strawberry Denim Sun Hat
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Mini Rodini
Blue Strawberry Safari Denim Jacket
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Hello Simone
Margaux Katell Dress
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Blue Branded Arcade Trainers
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Read more

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The Weekend Wishlist: Happy Shoes, Happy Feet!

Real Dads: Luca Andrisani

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