Since 1985, Amsterdam based fashion brand Scotch & Soda has been expanding steadily. Their clothing, for both adults and children, is the definition of fusion fashion, mixing vintage and varsity to create a unique line of well made clothing.
The brand began, over 20 yeras ago, with a casual line of menswear, followed by a collection of women’s clothing, before adding their first children’s line, Scotch Shrunk, for boys aged 4-12 years.
The Scotch Shrunk line for boys has the typical Scotch & Soda character: “No frills, no fuss” and is an exact replica of the menswear line, the only difference is, it is sized for children instead of adults, hence its nick name: ‘Shrunk in Amsterdam’!
To add to their empire, in January 2011, Scotch & Soda introduced an additional kidswear collection, Scotch R’Belle, their first girl’s line. The 120 piece collection shares the same laidback vibe as the Scotch Shrunk Boys line, but with much more sophistication and femininity. The introductory collection features fabrics of sorbet pastels, admiral stripes and urban safari prints, as well as stylish t-shirts and jeans with unique embellishments and detailing.
The company partakes in minimal traditional marketing, saying “the clothes do the talking”, Scotch & Soda wants people to love their clothes and have fun wearing them, nothing more, nothing less.
Their laidback motto matches their laidback style, with everything from tropical prints, florals and mechanic style shirts, to posh striped jumpers, cardigans and preppy varsity tops.
Scotch & Soda’s unique collection of affordable clothing has created a DNA that is sought after worldwide and is perfect for kids who like a little bit of individuality in their wardrobe.