This month the team from AlexandAlexa made their bi-annual visit to Italy to discover next year’s most beautiful summer collections for children. Over the course of the week our buying team are kept busy attending fun fashion shows, buying appointments and networking events in the heart of beautiful Florence. On their return to London they take a moment to regale us with pictures and stories before dashing off to make hundreds of visits to the city’s fashion houses. At the heart of each Italian buying trip is the famous Pitti Bimbo trade event. Over 460 collections are showcased at Florence’s Pitti Bimbo show including designer clothes for kids from Fendi, Monnalisa and Il Gufo.
Above; scenes from the Il Gufo SS14 catwalk at this Summer’s Pitti Bimbo. Image PH. G. Giannoi for Pitti Bimbo 2013
Italy never fails to charm visitors with gorgeous vistas and fabulous food. This instagram diary is courtesy of our buyer Romy and documents our team’s favourite memories from the trip. Yes, that is a Mulberry satchel strapped casually to back of a parked bike in a cobbled alleyway. #Fabulous