Interview by Olivia Rhind, Design Intern at Alex and Alexa
For this Insiders Picks, not only do we have a great outfit build for you, we’ve got an interview with sports buying fashion intern Rebekah Maybin who, just like the rest of the Alex and Alexa team, has a huge passion for fashion! Find out where her love of style came from, what she hopes to do in the industry. and some of her favourite brands…
Tell us a bit about yourself – what you’re doing at Alex and Alexa and what university you’re at?
“Hey I’m Rebekah, I’m 21 years old and am studying Fashion Marketing at the University of Leeds.
With my university experience so far set in the climate of Covid and lecture strikes I thought why not invigorate it even more with an industrial placement year, which then launched my journey with Alex and Alexa!”
“When I think forward to my future role in fashion, I love to think I would be working in a progressive side of the industry.”
How did you get into fashion and buying?
“Probably my first clear memory is getting dragged around the M&S and Next sales every year and refusing to wear the various dresses presented to me (to my mum’s despair). I think from then on fashion was part of my thinking.
I was gifted a book for my 14th birthday entitled The Fashion of Subcultures by Caroline Young – the verb “enrapture” when I read it would be an understatement.
I was delighted at the fact that a an outfit could convey a depth of emotional feeling whether it be personal or political that was not comprehended vocally.”
“Probably my first clear memory is getting dragged around the M&S and Next sales every year!”
In terms of the buying route, my school part time job at Next that inspired me.
I particularly enjoyed visual merchandising new stock for each seasonal change. I suppose I loved the idea that buying would involve being at the centre of these decisions, surrounding myself with upcoming trends.
As a side note, I did attend the Clothes Show every year in my teenage years and was convinced I’d be scouted!
What are your goals for a future, ideal role? If you could have any role in fashion what would it be?
“When I think forward to my future role in fashion, I love to think I would be working in a progressive side of the industry.
I was particularly inspired by the recent Balenciaga advertising campaign with Fortnite in which they created a 3D immersive billboard experience.
I would also love to be involved in the leveraging of technology such as AR and VR in the process of trying clothing on (definitely not inspired by that scene from Clueless!).
Also, the development of the fashion industry into renewable sources and the fair treatment of garment workers would be something I think every person in the industry should add as their goals for the future.”
“The fair treatment of garment workers would be something I think every person in the industry should add as their goals for the future.”
Who would you say is your favourite brand in general?
Who is your fashion inspiration?
“It’s got to be Bella Hadid without a doubt. For me her nostalgic style of dressing is everything. Whilst she always darts between the decades, I love her attention to accessories and her androgynous style incorporations, especially with workwear pieces.
“More recently shes inspired the Y2K aesthetic of the pandemic, with low-rise jeans and colourful lens sunglasses, leading rise to one of my personal favourite brands at the minute; Juicy Couture. I love the fact that she is ever-evolving and has influenced my generation as a whole.
“I always love to dress up, but I usually end up in a leather jacket and boots!” – Bella Hadid
What’s your favourite part of the buying experience?
“I think for me, the idea that you have to stay on top of trends to get the pick of the bunch of stock is super exciting. My placement has involved shadowing the buyers selecting stock for the new season: watching them pick the right balance between the basics that will sell really well and risky designs that could be a gamble has been compelling to say the least.
In the hectic environment you really have to keep organised and manage your stress, it definitely fits the job description of being fast-paced! And is not for the faint hearted!
But my favourite part of the whole experience is when you see the collection hit the site and it looks amazing.”
“I’ve picked a Moschino jumper with bears on it, the classic Moschino image. And then from Yellowpelota some brown fluffy trousers with purple embroidery and finally a pair of trainers from Bobo Choses with some yellow, green and purple colours incorporated.
I really like colour coordination with these items. Shades of brown are really in at the minute, with the purple on the trainers matching up to the trousers giving it a colour pop. The items are also perfect for the winter seasons, particularly the fluffy elasticated trousers. This outfit could be gender neutral which is another reason I love it!”