Here’s to Supermums everywhere!
This month Gap celebrates motherhood with their new Mama Said Campaign, a film starring, co-directed and soundtracked by actress and model Liv Tyler. Candice Swanepoel, Coco Rocha, Jurnee Smollett-Bell, Ali & Cass Bird join Liv Tyler in the film, sharing intimate moments with their children and embodying the joys and optimism of motherhood.
The film supports Every Mother Counts in the effort to make pregnancy and childbirth safer globally. Every Mother Counts is a non-profit organisation dedicated to making pregnancy and childbirth safe for every mother. Founded by Christy Turlington-Burns to inform, engage and mobilise new audiences to take actions and raise funds that support maternal health programs around the world.
“Motherhood unites women across all walks of life and invokes feelings of love and strength in both children and adults. It speaks to the core values of Gap as a brand,” said Craig Brommers, chief marketing officer for Gap. “We are proud of this celebration of motherhood and our partnership with Every Mother Counts, bringing support to mothers around the globe.”
Visit this page to help and donate.