What happens when you put iconic brand Reebok Classic and cool Barcelona-based brand The Animals Observatory together? You get a capsule collection of sneakers that are playful, colourful and definitely make the top list of must-haves for the season!
Featuring the Freestyle Hi and Workout Plus, the capsule collection has successfully combined the colour blocking and bold graphics The Animals Observatory are known for with Reebok Classic’s most well-known silhouettes.
“The collaboration between The Animals Observatory and Reebok is like a dream come true for me, both as a fan of the brand and as a Creative Director,” says The Animals Observatory’s Laia Aguilar. Explaining further about her choice of ideas, Aguilar says, “our designs are a tribute to Reebok Classic and my intention was to appeal to a sense of brand pride. The model which features the letters of Reebok is a simple idea and an individual design to encourage people to connect as part of the Reebok tribe.”
“The two brands share an intuitive, animal instinct, and I like that.” -Laia Aguilar
“With the other style, I wanted to bring in a factor I regularly focus on when designing my collections: combining colours. Each colour has its own identity, yet when you combine colours that identity becomes something new, just like with music – by playing several notes at once, you create a chord with a different personality”. This explains the brand’s concept for its promotional video, which you can watch below. “Another connection between The Animals Observatory and Reebok that makes this association special is that many people don’t realise that Reebok is the name of an animal, the African antelope. The two brands share an intuitive, animal instinct, and I like that.”
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WATCH THE VIDEO