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Designer ProfilesFIRST LOOK: STELLA MCCARTNEY KIDS


 

The Unhappy Fish – A Stella McCartney Kids Campaign

 

Striving to set the eco-conscious wheels in motion, Stella McCartney kids is debuting its brand new AW19 trilogy campaign.

 

 

 

Did you know that all the plastic in our oceans could circle the earth 400 times? 

The oceans are home to millions of Earth’s plants and animals. From minuscule organisms to ocean floor crawlers. The enormous blue whale to the eight-limbed octopus. They need our help but don’t worry because the team at Stella McCartney kids are all set to help us help them!

 

Let our mini environmentalists explore the vast world beneath us and help them to learn more about making positive steps to combatting the world’s key conservational problems.

Stella McCartney is a signatory of the Ellen MacCarthur Foundation’s New Plastics Global Commitment, pledging to eliminate plastic waste and pollution. Watch The Unhappy Fish (above), the first of three episodes targeted at making big changes to Mother Earth.

 

 

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