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Designer ProfilesFIRST LOOK: STELLA MCCARTNEY KIDS SS21

 

After a testing year spent dawdling to and from every room in the house, we surely owe it to ourselves to sample a taste of freedom, a touch of fresh air, a carpet of green, an excursion here and there!

And however long it takes to be granted those long-wished-for trips to pastures new, we may as well get the ball rolling with an updated wardrobe that captures ‘sunny hope’ for the season ahead…

 

 

With a name as famous as hers, British designer Stella McCartney is in no need of an introduction…

Graduate of Central St Martins, McCartney launched her eponymous label in 2001 to world-wide acclaim and the rest, as they say, is history. Children’s wear arrived in 2010, staying true to the main line’s leather-free and eco-friendly ethos. Exploding with joyful creativity and colour, each seasonal collection showcases staples with a twist – dungaree dresses, shorts, knitwear and of course shoes and accessories. All re-energised with that magic McCartney touch, these are the perfect pieces for fun-loving little ones looking to add some zest to everyday dressing.

 

 

The Stella McCartney Kids SS21 ‘Best Friends Fur Life’ campaign searches far and wide to unearth every little kiddo’s spirit animal and creature companion.

With a no-rules approach and a tongue-in-cheek delivery thrown into the mix, this season you can expect some cheeky wordplay, striking illustrations, and splashes of seasonal colour to run wild with! But above all, this fresh campaign’s fun-loving essence serves as a reminder to parents and future generations of environmental advocates, that animals are, indeed, friends and not fashion!

Committed to its sustainable kidswear mission, the Spring Summer 2021 collection is brought to life with 84% eco-friendly fabrics including organic cotton, forest-friendly viscose & lyocell, recycled polyester & nylon, and repurposed jersey from previous collections!

 

White Striped Denim Military Jacket

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Multicolour Mesh Palm Tree Jumper

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Playing to Stella’s lifelong love of animals, pieces feature butterflies, big cats and flamingos alongside the coastal carefreeness of palm trees and pirates!

 

 

 

 

Capturing a sunny hope for the season ahead, vibrant prints and colours embolden an energetic escapism…

 

 

Light blue Palm and Flamingo Shirt

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