Designer ProfilesFIRST LOOK: OII AW20

Dreamt up and brought to life in the bustling city of Gothenburg, Sweden, sustainable kids label Oii has laid the course for the industry’s undeterred stance on sustainability. Proudly part of the fashion world’s present progress and anticipated future triumphs concerning the continuation of environmentally sound clothing production, Oii has simply got it all… Set for big, bright momentous things ahead, this quirky Scandi label has little ones’ expanding wardrobes completely covered with an even more impressive collection of AW20 threads. Brimming with colour bursting pizzazz and that all-important ‘conscious’ sentiment woven into every tiny detail, these fun-loving designs exude expressive originality crafted from the highest quality and, of course, they showcase an undeniable Swedish charm beneath season-perfect palettes… and all!


There’s no need to wonder how to pep up their new season ensembles, mums and dads; Oii has done all the thinking for you! From electric blue tie dye separates and warm wintry varsity shapes to flounce-finished jerseys and a great deal more, discover the new collection, right here… And for more on the brand’s sustainable production, scroll on down!

Oii is here to brighten their AW20 lineup with smile-worthy details they’ll adore!

A versatile bunch, boasting so much fun and comfort!




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