Alex and Alexa are absolutely delighted to welcome Kimba Kids – brainchild of former Girls Aloud star, Kimberly Walsh – into our extra special family of visionary, distinctive and unrivalled designers!
Globally adored songstress, female lead in the West End musical ‘Big’ and incredibly talented designer of casual kids’ apparel, Kimberly Walsh has made it her mission to introduce a touch of fun, freshness and creativity to the world of children’s fashion.
Feeling a little unenthused and dispirited by a definite lack of choice on the market, for boyswear in particular, Kimberly hatched a plan to develop a bunch of bold and bright gender neutral designs, especially for…. well, everybody! Priding itself on being all inclusive and non gender specific, Kimba Kids offers up the kind of mix & match potential little ones can have some fun playing around with!
From ‘80s inspired colour pops with muted tones to super-soft jersey ensuring maximum comfort and room to move freely in, Kimba Kids is the one to watch, this season… Read our exclusive interview below.
When did the initial concept for Kimba Kids begin and where did it stem from?
I started designing and developing Kimba Kids around 3 years ago when my eldest little boy was 18 months old. It initially stemmed from me personally feeling a little unenthused by the few options available on the market when it came to boys’ kidswear. I really wanted to create fun, bright and bold prints for both girls and boys.
The designs champion a gender-neutral aesthetic. Was that intentional? If so, why was it so important to keep things versatile and relaxed?
The range is very gender neutral, as I really wanted boys to be able to experiment with colour and print in the same way girls can. Kids fashion should be fun and playful, and not just exclusive to either girls or boys!
The pieces are brimming with colour and energy. Tell us a little more about the design process.
Kimba Kids is very colour and print driven. Each piece can be mixed and worn together easily, without much fuss, which is great for mums and dads with busy schedules! The majority of Kimba Kids’ design processes start with a chosen colour palette. Then we begin to develop print ideas from there which is always a really fun and enjoyable way of doing things.
And how was the collection made?
The collection is an entirely jersey based product to ensure maximum comfort at all times.
What do you think sets Kimba Kids apart from so many other brands today?
I think that the brand’s unisex angle gives children so much freedom to experiment. When it comes to fashion, trying new things out with lots of colour and added comfort is a great way for kids to get a feel for what they like. It’s also a really soft and wearable collection they can move around effortlessly in.
Where did the inspiration for your current collection come from?
It was inspired by 1980’s colour palettes incorporating bright colour pops with some muted tones to give the brand a distinctive handwriting with unique print direction.
If you were to sum Kimba Kids up in three words, what would they be?
Bold, fun and playful.
Kimba Kids is very colour and print driven. Each piece can be mixed and worn together easily.
If you were to choose one key piece from the collection, which would it be and why?
I absolutely love our abstract camo t-shirt and tracksuit. The colours are so fresh and it’s a real stand out print.
What does your work space look like?
We have a huge open plan office in Shoreditch London and it’s a lovely bright creative space.
What are your plans for the future when it comes to Kimba Kids?
We are so thrilled to finally begin our partnership with Alex and Alexa and are really excited to continue building the brand. Kimba Kids is very much a passion project both my brother Adam and I have always wanted to work on together. We’ve absolutely loved working on this collaboratively over the past few years and we’re looking at a bright future ahead!
With thanks to
Kimberly Walsh x
Love the look