From us to you.


The first week of spring is finally here!

The days are finally brighter with Easter bunnies hopping around the garden, leaving trails of chocolates for kids to find. There is so much to look forward to, from egg hunts to simply spending quality time with family and friends! Don’t worry if you haven’t found the perfect outfit for your little one, our Easter Style Guide should help with that. We are also giving you and a friend the chance to win the coolest glittery Minna Parikka bunny trainers, so if you are interested, don’t forget to enter! Those after a fun activity are in for a treat, as Kathrine Houe Maric of Little Kin Journal teaches us how to make a Bunny Flower Crown that will be the perfect finishing touch to their look this Easter weekend. Made with fresh flowers, nothing can shout spring louder!

For our special Mother’s Day feature, we have had a blast highlighting some amazing women and hearing what they love most about being a mother. Kate Freud, Editor in Chief of Baby London also shares her top tips on work-life balance during pregnancy.


The days are finally brighter with Easter bunnies hopping around the garden, leaving trails of chocolates for kids to find…


New season, new clothes. Here at Alex and Alexa, we have been ooh-ing and aah-ing over all the amazing pieces coming onsite. We’ve created the SS18 Trend Report so you can discover this season’s biggest trends, as well as curated some of our favourite pieces in our Insiders Picks Edit. To top it all off, we’ve also welcomed a bunch of new brands to our family. From uber playful brand Beau Loves to the dreamy Japanese sea-inspired collection from Sproet & Sprout, get to know the newcomers now.

We hope you’re making the most of the last few days of chilly, sweater weather. Wear your favourite boots, drink a hot chocolate, stroll around the park and take in the crisp air. Warm, sunny days will be with us in no time.


Lots of love,

                                          – Online Editor

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