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Editor's NoteEDITOR’S NOTE – BACK TO SCHOOL SEASON

From us to you.
Nisa

Everyone remembers the excitement of going back to school.

Preparing your backpack the day before and packing blank notebooks – ready to be filled with new ideas and knowledge; a brand new pencil case – filled with coloured pencils and erasers; wearing the carefully chosen back to school outfit you’ve been waiting all summer to wear. There is something so nostalgic and magical about the season. Running through the school gates and saying hello to friends and chatting as you share all your summer adventures.

Here at Alex and Alexa, we know just how important preparing for back to school is, which is why we’ve put together a super exciting competition for you and your little ones! For five days this week, we will be giving you a chance to win this season’s must-have back to school items, from a Joules coat to Hype and Kipling backpacks, Clarks shoes and more! Make sure you don’t miss out on the super fun competition.

Everyone remembers the excitement of going back to school…

We have also launched ‘Motherhood Unedited’, a Youtube series in collaboration with full-time freelance stylist and supermum, Chloe Forde. The series follows Chloe as she sits with six wonderful, inspiring women to talk about their motherhood journeys; covering pregnancies, careers, body image and self-identity openly and honestly. You can watch the teaser here.

The first episode: ‘Tech, Motherhood & Finding your Mum Crew’ features Peanut Co-Founder and CEO Michelle Kennedy as she shares stories about starting Peanut, the frustration of not being able to find her mum crew and creating a safe space where mothers are able to connect and exchange ideas. It’s empowering and a great watch.

Another thing to be excited about: new season items landing on site!
This summer has been a blazing hot, searing one for those of us living in London, so it’s thrilling to look forward and see all the cool new styles designers have prepared for us in AW18. From Mini Rodini to Bobo Choses make sure you don’t miss out on all the new collections. We’ve also welcomed iconic brand Clarks to the Alex and Alexa family. The line is packed with easy-to-wear styles, great for school or weekend play.

We hope that we’ve helped with your planning in some way.
Here’s to a great back to school experience and an amazing school year ahead!

                          – Online Editor

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