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Editor's NoteEDITOR’S NOTE: AW19. WE’RE READY FOR YOU…

 

From us to you…

 

 

So time really does fly – AW19 is creeping up on us ever so swiftly! We’re not quite sure how that happened but, as always, we’re totally here for the change! With open arms infact, because a new season means… A new wardrobe, of course!

The A&A family have been rushed of their feet, to say the least, over the past few months: March saw the success of yet another inspirational autumn-winter photoshoot; showcasing an eclectic fusion of trend-setting designs, our current faves are, well… every single chunky knit from the Bobo Choses’ We are Cosmos campaign, the blindingly shiny and oh-so-cool new collection of ski boots from Moon Boot, Marni’s timeless mini-me layering pieces and so, so much more. We’ve each shared our personal favourites on the upcoming AW19 Insiders’ Picks, so keep a sharp lookout for when it goes live very soon!

 

 

 

 

We are continuing to widen our knowledge of, and spread the message concerning eco-conscious and just fashion production, whether that’s through fair-trade and organic collections or charity-led companies striving to make the world a better place. From Stella McCartney Kids’ AW19 trilogy launched on World Oceans Day to British brand Frugi, who donate 1% of their annual turnover to charity through the Little Clothes BIG Change project, we’re keeping the conversation going!

 

 

 

 

 

Fruit and veggie prints were HUGE this year so we dug a little deeper to find out exactly how our tiny tots can benefit from munching on über-healthy snacks such as blueberries, bananas, carrots and the rest! Check out Food for Thought, Life + Style’s educational piece that had us all switching up our mid-morning snacks for healthier alternatives!

 

And then the press day happened! Hosted in the heart of Fitzrovia at Gallery Different, Alex and Alexa opened its doors to so many influential figures that travelled from near and far to see our lineup of fresh new designs by the world’s leading kidswear brands!

This season we’re talking ‘70s-inspired textures and tones, integrated streetwear drenched in fluro glare, space cadet-esque coats and jackets, gender neutral colour-popping palettes… And the list goes on! Find our AW19 Trend Report here!

 

 

Now’s about the time we get ourselves all geared up for a new school term. And in true Alex and Alexa form, we’ve got them totally covered, from head-to-toe! With padded coats built to brave the chill to shiny shoes granting comfort and style, be the first to sneak a cheeky peek at what our Back to School edit has on offer, just in time for the new term!

A change in season is all the excuse to get super excited for some truly fun times to come! So grab your hat and gloves (ok, maybe not just yet) and join us in preparing for all the festivities ahead!

Until next time…

Lots of love,

The Alex and Alexa team x

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