Designer ProfilesTHE BRAND EDIT: FUB

1. FUB Cloudy Blue baby Cardigan | 2. FUB Cloudy Blue Checked Dress | 3. FUB Ecru and Apricot Ribbed T-Shirt | 4. FUB Camel Baby Pants



FUB is a brand that prides itself on creating contemporary classics with a clean conscience and this season is rustling up just that and more!

FUB SS22 showcases the perfect blend of understated, quietly cool style and comfort in abundance. From soft, muted palettes and easy cuts to expert needlework and consciously sourced fabrics, this beautiful collection is alive with all the fresh new season feels.

The FUB designs are all about staying true to the brand’s values. Always receptive to new and buzzing trends but never too far from long-loved original designs, FUB certainly doesn’t follow when it comes to the kidswear collection.



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