One of our favourite brand Tao & Friends has an exciting collaboration with Chimi Eyewear which has just landed on site!
We caught up with Mimmi and Selina, best friends and co-creators of Tao & Friends, to talk about this collaboration and how it came to life.
CONGRATULATIONS ON THE EXCITING COLLABORATION!
Thank you! We are all friends, and about a year ago I (Mimmi from Tao&friends) was looking for cool sunglasses for my kids and couldn’t find anything. Both my husband and I wear Chimi and we LOVE the styles and colours. One day, at a party, we were talking with the Chimi guys about doing some samples just for my kids… and they turned out so well we decided to launch them!
WHAT MAKES CHIMI AND TAO & FRIENDS SUCH A GREAT FIT?
Wow, the coolest new sustainable kidswear brand on the market meets the coolest new brand for sunglasses – a match made in heaven. The whole concept of Chimi is to have a whole collection or wardrobe of sunglasses. Each style is designed in different colours and we have taken our favourites and made them into two kids-sizes: MINI (about 6months – 2 years) and MIDI (about 3-8years). Now parents can match and twin with their kids!
WHAT WAS THE BEST THING ABOUT WORKING TOGETHER?
The Chimi team is made of high-energy, creative guys who are always so positive. They always find solutions and this has been a fun project to launch together.
BOTH CHIMI AND TAO & FRIENDS HAVE A STRONG BRAND DNA, HOW DID YOU COMBINE THE TWO?
Well, we tried to take the best from both worlds! We wanted the glasses to be miniature sizes of the adult bestsellers so it would really be the ‘Chimi’ look. We then took our iconic animals as inspiration to pick the colours and to be used on the packaging and accessories. But most importantly we have decided to continue with the Tao&friends charity donations and for every pair of kids sunglasses sold, we are giving €1 to charity, exactly like Tao&friends does for every item of clothing sold.
WE HAVE DECIDED TO CONTINUE WITH
THE TAO&FRIENDS CHARITY DONATIONS AND FOR
EVERY PAIR OF KIDS SUNGLASSES SOLD, WE ARE GIVING
€1 TO CHARITY.
I LOVE THE NAMES OF THE SUNGLASSES. HOW DID YOU COME UP WITH PEACH, KIWI AND GINGER?
Chimi really believes in the power of colours, and we agree. We think your daily outlook can change depending on what colour you are wearing. We decided to name the different colours of natural things that need the sun to live, just like we people need the sun, relatable to the product we are selling. The name is a fun inspiration that matches our brand.
WHAT ARE YOUR FAVOURITE SHADES FROM THIS COLLECTION?
Tao: He’s such a cool kid and he picked the green shades and loves his 001 MIDI Kiwi
Elsa: She loves the 001 MIDI in Peach, wants to wear them all the time!
Mimmi: 001 MINI Ginger they are so cool imagine having matching sunglasses with your baby! (I also love the adult 005 Ginger)
Selina: 001 MINI Peach to twin the girls Elsa 4 years wears the Midi and Lily who just turned 1 surprisingly loves them too and wears size MINI (I also love the adult 001 Litchi)
Jonas: 001MINI Kiwi that my son Julian wears in some of our photos
Charlie: Love the new 006 for adults and 001 Ginger matches with everything!
THE CHIMI TEAM IS MADE OF HIGH-ENERGY, CREATIVE GUYS WHO ARE ALWAYS SO POSITIVE. THEY ALWAYS FIND SOLUTIONS AND THIS HAS BEEN A FUN PROJECT TO LAUNCH TOGETHER.
AND FINALLY, WHAT’S NEXT FOR CHIMI AND TAO & FRIENDS?
We are already planning something super cool together when Tao&friends launches SS19. Focusing on twinning!!!
WE CAN’T WAIT! THANK YOU MIMMI & SELINA.