AlexandAlexa, winner of the Junior Design Awards two years running

Junior Design Awards 2012 - OLD30 NEWS

The team at AlexandAlexa were delighted to announce that for the second consecutive year the company was awarded ‘BEST ONLINE FASHION RETAILER’ in the prestigious Junior Design Awards.

The support of AlexandAlexa customers and the enthusiasm with which they embrace new initiatives has allowed AlexandAlexa to create a global style destination for kids and a fantastic shopping experience for parents.

Read on to find out about all the fun we had back in 2012:

AlexandAlexa, home of the world’s best kids’ brands

AlexandAlexa is now home to more brands than ever before, including collections from Missoni (only online at AlexandAlexa) and the premier Marni kids’ collection. In 2012 AlexandAlexa also introduced an array of exciting new boutique brands such as Wildfox, Merino Kids and Mini Rodini.

New Sports shop now online

Following the amazing success of the AlexandAlexa Toy & Gift shop, AlexandAlexa launched the Sports Shop in June 2012. Now parents have a one a one-stop-shop for all kids of specialist sportswear, including brands for Ballet, Equestrian, Cricket and Motor Sport. Stay tuned for more lines to be added from all your favourite sports brands.


AlexandAlexa fans selected 13 of our new brands in 2012 by taking part in the secret ‘Be Our Buyer’ shopping events. AlexandAlexa’s buying team scoured the world for the best kids’ brands and then asked parents to put them to the test. The most highly rated brands joined the AlexandAlexa permanent collection.

AlexandAlexa-swimwear-OLD30 NEWS

Pushing the envelope with exciting events


AlexandAlexa’s unique fashion events are putting kids’ fashion on the map. Last year AlexandAlexa hosted an online kids’ fashion week, previewing children’s collections from some of the worlds’ leading designers. This event along with the launch of our pop-up parenting broadsheet, , the Lexem, received extensive coverage in the press, including features by British Vogue and Junior Magazine. Our collections frequently feature in the pages of major publications such as Hello, Grazia, Sunday Time’s style, Brides Magazine and a host of leading parenting blogs.

Style advice from those in the know

Alexandalexa are always thinking of great ways to make your visit to our site even more fun. On the site you will find original photography and editorial content. This year AlexandAlexa brought you initiatives such as the video style series, giving you inspiration and guidance from the experts.

Natalie Hartley – For the AlexandAlexa Summer style series


Introducing Kickle, AlexandAlexa’s private label Kickle


AlexandAlexa has been partnering with the world’s best kids’ brands for the past 5 years so it only made sense to put that knowledge to use and produce our own private label. We like to think of Kickle as value for quality, fashion made fun – an ethos which is now part of a designer T-shirt collection and beautiful summer range for girls.


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