Alex and Alexa Pops Along to Bubble London

The world’s biggest brands were bursting with pride yesterday as they revealed what fashionable kids will be wearing this season – and AlexandAlexa was there on your behalf to get the inside scoop.

More than 280 exhibitors crammed into Islington’s vibrant Business Design Centre for the first day of Bubble London – the UK’s leading kids fashion trade show. The two-day blow-out – held every January and July – is famous for its intimacy, creativity, imagination and a sense of fun, and yesterday was no different.

Romy, our resident fashion buyer, had lovely chats with some of the labels we showcase, including Rachel Riley and Karen Brost London, but there was also time to catch up with new and emerging brands.

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Romy’s favourite meet-up was Rachel Riley – who counts Prince George as one of her clients. Her clothing range is quintessentially English, with vintage-inspired printed fabrics that make perfect little fun dresses. “It was cool, “said Romy. “There she was, helping out her design team on her company’s stand, treating everyone to thirst-quenching lemonade under the glare of the spotlights.”

Romy also caught up on the new trends with Mini Melissa. “They have some great colours and cute new cat shoes updates,” added Romy, “As well as the new Vivienne Westwood-collaborated shoes, which look adorable!”




Also spotted was Elizabeth Hurley Swim, a brand we are really excited to have on for Spring/Summer 2015.

After a busy day spent roaming the stands at Bubble to gain some insight into what’s in store for the new season, Romy perched on one of the crazy fabric footstools provided by Loving Chair Company in one of the communal seating areas, and said she reckons she has a few tips for the young fashionista.

“I know it’s very early to talk trends because it’s just the start of the buying season but I’d say sea life is proving popular, like shell prints, coral embroidery, fish prints, anchors, and stuff like that.”

“And Neon Pink is back … from footwear to clothing.”

Our buying team are all just tickled about that.


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