Behind the scenes : Alex and Alexa SS17 Press Day


Although it was a chilly day in London, we brought the sunshine and a ’80s funfair extravaganza to our Alex and Alexa Press Day this past Wednesday, where we invited journalists, stylists and tastemakers to preview our SS17 collections.

The team set to work the night before on creating a super fun and magical space filled with amazing props, including a Zoltar machine inspired by the movie Big, a sweet station and lots of balloons for little ones to play with! Rails of amazing new pieces from brands including Stella McCartney Kids, Fendi and Little Marc Jacobs  filled our central London location with lots of colours and fun prints.

Some of our favourite trends from the day included: Jurassic Park – a fun collection of pieces featuring dinosaurs and jungle prints, The Goonies – nautical styles and Ferris Bueller’s Day Off – cool and casual varsity looks inspired by the classic ’80s teen flick.

We can’t wait to share our SS17 collection with you, but in the meantime scroll down to get a little sneak peek behind the scenes, or click on the button to shop our current season collections.


The Zoltar machine was a hit!

Our bright SS17 lookbook 

Fun and quirky styles from the ‘Who Framed Roger Rabbit’ collection

Travelling back to the ’80s…

Thank you to everyone who came! X

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