Behind the Scenes at the Alex and Alexa AW17 Photoshoot


It’s time for our AW17 photoshoot!

The Alex and Alexa team had an action packed two days of shooting for our upcoming lookbook.
We arrived at our East London studio bright and early Tuesday morning to capture next season’s coolest looks with our adorable and talented little models.

The studio was filled with playful props, from shiny metallic balloons to colourful kites, shimmery tinsel and paper lanterns, creating elaborate and whimsical sets.

Our little models were all in high spirits as they danced and laughed while being photographed by Ian Boddy, posing in some of our favourite brands, including Stella McCartney Kids, Bogner and Joules.
Expect to see lots of cosy knits, knee high socks, warm winter boots and soft rainbow coloured faux fur!

We can’t wait to share the official pictures from our shoot, but in the meantime scroll down to get a little sneak peek behind the scenes, or click on the button to shop our current season collections.


Alex and Alexa AW17 Photoshoot

What is behind this magical door?

Alex and Alexa AW17 Photoshoot

From playful footwear to snug beanies, little ones will be spoilt for choice!

Alex and Alexa AW17 Photoshoot

Dream team!

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