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FEATURE STORY GAP Mama Said Campaign

Here's to Supermums everywhere! This month Gap celebrates motherhood with their new Mama Said Campaign, a film starring, co-directed and soundtrack...

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Behind The Brand: Perfect Moment Video

Here at AlexandAlexa we've long been fans of Perfect Moment for their high-tech ski wear for adults, so we were very excited to discover that the brand were launching a collection for kids. If ...

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Behind the Blog: Little Style Fix

We hope that you have enjoyed watching our winter trend videos with kids style expert Emma Smith on our blog in recent weeks. We have loved having Emma as a guest presenter and if you're curious t...

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Behind The Brand: Chatty Feet

Meet the co-founders of ChattyFeet, Humberto and Gil, who are staging a sock rebellion with their quirky socks with funny characters. ChattyFeet are an unusual gift idea for kids, they'll put a grin...

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Behind The Brand: Molo Video

We were really excited to meet Rhiannon, the face of Molo UK. Watch our video to find out why kids seen in Molo skiwear will be the coolest on the slopes this year.

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Scotch R’Belle AW14 Video

This year, Scotch R'Belle's autumn winter collection introduces a youthful mini-me take on their main women’s line. We love how playful the video is, the little models look like they had a great tim...

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