Fairy tales and adventure stories were the inspiration for the Molly Coddle Childrenswear collection. Spoil them silly with clothes that the kids will literally refuse to take off. Designer Tracey Edwards is a mother herself so has taken care to source substance free Oeko-Tex fabrics to keep little ones safe as well as stylish. Molly Coddle is to be included in AlexandAlexa’s ‘Be Our Buyer shopping’ event, where this brand will be available at a special introductory 50% off price.
On Friday 17 August 2012 registered shoppers will have a chance to try Molly Coddle in a secret shopping event, you can only access the event via an email link from AlexandAlexa.com so make sure you sign up today!
Molly Coddle Collection Preview
Tracey Edwards was inspired by the birth of her first child in 2010 to use her background in fashion to create a special line for children. Inspired by the stories that shaped her own childhood, Tracey has created a range of nostalgic styles with a contemporary twist. If you are looking for little clothes with soul go no further. The fabrics and finishes are carefully selected, as are the people who make them.
We interviewed Tracey to find out what made Molly Coddle a worthy contender to join the AlexandAlexa permanent collection.
Molly Coddle has some lovely items for babies. Are there any special features that we should look out for which have babies in mind?
The baby romper, t-shirt and body suit are 100% ring spun combed cotton and are very soft to the touch. Necklines are envelope style for dressing comfort and we use nickel-free popper leg fastening to avoid irritation.
Fabrics are Oeko-Tex® approved which provides assurance that potentially harmful substances are not used during the manufacturing process. Fabrics undergo a series of quality tests assessing shrinkage, colourfastness and pilling. Also these clothes look super cute especially when teamed up with coordinating hats and bibs.
What aspects of the Mollycoddle collection set it apart from high street brands?
Lots of effort is made to source quirky and unusual fabrics, which will still keep children comfortable. Many of the clothes are also limited edition pieces. Molly Coddle customers often comment that they like to buy something different for their children.
What is your favourite piece in the upcoming Be Our Buyer event and why?
For girls, it has to be the corduroy peacock dress, which is so soft to touch and rich in colour. Dressed with thick chunky tights and boots it will be an amazing autumn piece and will make a gorgeous tunic when the dress is outgrown.
For boys and babies, I love the pirate design which works so well for any age group, who doesn’t want be a pirate from time to time?
Mollycoddle has a lot of nostalgic details. What are some of the childhood memories that you draw on for inspiration?
Peter Pan, Narnia, Enid Blyton, Swallows & Amazons are all rich sources of inspiration for this traditionally inspired range with a contemporary twist.
Molly Coddle has a lot of nostalgic details. What are some of the childhood memories that you draw on for inspiration?
Peter Pan, Narnia, Enid Blyton, Swallows & Amazons are all rich sources of inspiration for this traditionally inspired range with a contemporary twist.
The summer collection was inspired by traditional childs-play, fun and frolics. pirates, poodles, tea parties in rich vibrant colours. The autumn collection features butter-soft corduroys, cowboys, chuck wagons, polka-dots, peacocks and Siamese cats.
Which items are hand-finished and embellished here in the UK?
All dresses are hand made in the UK, which means they are individually cut, sewn and decorated with hand covered buttons – they are simply made with love and care.
The embroidery and appliqué embellishment features on tops and rompasuits are also individually created and stitched in the UK.
What sort of criteria do you use when finding international suppliers?
Suppliers are selected that can deliver great design, materials, comfort and fit and provide examples of a strong sense of ethical behaviour.
The supplier that is currently used has a code of conduct that is shared with its partner factories, which includes criteria such as -
• No child labour
• No forced labour
• No physical disciplinary measures
• No discrimination of any kind
• Fair wages, reasonable overtime hours and overtime pay in accordance with local legislation
• Paid maternity leave
• Protection and preservation of the local environment
Does this sound like you? Support Molly Coddle this Friday by signing up to our secret shopping event, if you love this brand you can vote for it to join the permanent collection at AlexandAlexa
Post a comment