From the country where sheep outnumber people seven to one, comes Nui Organics, innovative styles for children made from the softest, warmest most natural wool in the world. New Zealand mothers have long been aware of the wonderful properties of Merino, wool now you can try it for yourself. Leave all your misconceptions behind – this wool is soft, easy to care for and re-worked into contemporary styles you will use every day. AlexandAlexa chose this brand for this week’s BE OUR BUYER shopping event because it uses 100% organic GOTS certified wool, which is not only kind to the planet but kind to your little ones skin.
Nui Organics collection preview – What to expect
Nui organics seeks to showcase the charm and intelligence of merino wool in unique and exciting ways. Shoppers should expect original shapes in modern neutrals. This wool is super soft and light weight so the range includes some excellent thermal base layers as well as the chunkier external pieces. We love the brands signature pointy hoods, such a cute way to warm up your little eco kids.
- Fabrics are GOTS CERTIFIED (Global organic textile standards) now harsh chemicals or pesticides against your child’s skin.
- Nui Organics sources all of its wool from New Zealand and Australia from organic farms where the sheep roam freely outdoors and are not submitted to controversial practices such as Mulesing.
- Merino wool is naturally self-extinguishing, meaning no chemical flame retardants are added.
- Where silk is blended with the wool it is 100% organic
Why merino Wool?
Nui merino is silky soft and itch free. It provides warmth without bulk and is non-irritating to even sensitive skin. This wonderful wool is also breathable and temperature regulating, meaning that it will keep the kids warm in winter but they won’t over heat when they are out being active. The natural elasticity of the wool means that it won’t sag and loose shape over time making it perfect for kids on the go and passing down to younger siblings. Because of its naturally water repellent surface merino wool needs far less washing than cotton and synthetics. When it does need to be cleaned, it can be machine washed and tumble dried. The fabric will dry quickly and is extremely durable keeping its colour and shape for years.
BE OUR BUYER is your chance to be a virtual fashion buyer, try this brand at 50% off and vote for it to join the permanent collection at AlexandAlexa.com
Event starts 5th October 2012, 8.30 (GMT) – You must sign up to take part