The show space was custom built to hold 1500 guests at London Kensington Gardens. Guests included popular musicians Harry Styles, Tinie Tempah and Laura Mvula, Bradley Cooper and Naomie Harris were some of the actors who also graced the front row. Guests were treated to performances from Paloma Faith, Ed Harcourt and Rhodes. Media personalities included Greg James, Cat Deeley, Olivia Palermo and Poppy Delevingne. Models walking the show included Suki Waterhouse, Cara Delevingne, Jean Campbell, Malaika Firth and Jourdan Dunn. The show also marks the start of a partnership with the Charleston Trust, on a project to help protect the creative and cultural heritage of Charleston for the public.