Alexia Panza won the hearts of the celebrity set with her boys brand Tom&Drew boys, now she has turned her talents to creating Liv, a range especially for girls. This collection is especially good for tweens as it allows girls to express their emerging style but still be little girls. Liv will be part of AlexandAlexa’s exclusive ‘Be Our Buyer shopping’ event, where you can pick up this brand at a special introductory 50% off price.
On Friday 17th August registered shoppers will have a chance to try the Liv collection for girls in a secret shopping event, you can only access the event via an email link AlexandAlexa so make sure you sign up today!
Liv collection preview
We love the way that this collection offers a fresh take on princesses dressing without the clichés. The range offers lovely styles for girls as young as two but its main strength is the styles for Tweens. We get so many parents asking us for advice on how to dress their pre-teen daughters and Liv designer, Alexia Panza has some great insights to offer.
Read our exclusive interview with Alexia Panza, creator of the Liv collection for girls
Your boys brand Tom & Drew has experienced amazing success worldwide. What inspired you to create a collection especially for girls?
Tom & Drew launched as a boys-only collection. However we designed two dresses for our Royal Wedding Collection and received fantastic feedback. I then decided to take on another difficult project – tween girls. Like boys, tween girls don’t have enough options, so I’m determined to create gorgeous clothing for both of these overlooked groups of children.
What special features of the LIV collection were included to cater to the needs of little girls?
This line is a mixture of pieces I would have gravitated toward when I was a little girl and young teen, meshed with staples that somehow stayed in my closet throughout my entire experience of growing up.
This collection is not filled with frills, less is more and separates are a staple. Strategically chosen lines, curves and details mark the move from a young girl to a young women.
How to you keep special fabrics like lace, silk and tulle fun for little girls?
I think the most fun part of LIV is that these special materials are mixed with more masculine fabrics, like brushed flannels, and oxford shirting. For example, with the “glitzerland blouse” (oxford shirt), I’ve added a removable sequin collar, so the shirt translates from girly to tomboy chic.
Are there any trends or common motifs that we should look out for in this collection?
There is definitely a hint of classic feminine silhouettes mixed with menswwear. Girls need to be able to have a bit of fun while wearing practical pants and button downs.
A lot of parents we talk to are concerned about helping their girls make the tricky transition from childhood into their pre-teen years. How does Liv allow little girls to express their emerging style without growing up too fast?
There are so many ways to transition a collection from a younger girl to an older pre teen, without letting the styles look too mature. I combined trend-lead styles like skinny lace trousers with youthful colour pallets. Eye-catching accessories, give the “tweens” a way to express themselves and their style without looking inappropriate.
With LIV I’ve had a blast, and am truly committed to making clothes that are age appropriate and have the “cool” factor at the same time. The pre-teen years are such a tricky period of time in a girl’s life; not ready to dress in woman’s clothes, but sick and tired of wearing pink ruffles. It’s such a fun experience seeing our models faces light up when they see the collection, they always tell us that these are clothes they would love to wear.
If you know a little girl who would love to own some of the Liv collection make sure you sign up to the shopping event on Friday for your chance to try the collection.