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Designer ProfilesBEHIND THE BRAND BOBO CHOSES

WITH FOUNDER & CREATIVE DIRECTOR
ADRIANA ESPERALBA

Bobo Choses

We caught up with Adriana Esperalba; Founder and Creative Director of super cool Spanish brand Bobo Choses, a new addition to the Alex and Alexa family.
Read our interview with her below.

Bobo Choses

Bobo Choses

WE LOVE BEING KIDS
STUCK INSIDE ADULTS…

 

TELL US ABOUT THE PEOPLE BEHIND BOBO CHOSES?

At Bobo Choses, we love creating fun clothes in comfortable shapes for kids to play with; writing crazy children’s books that give meaning to our collections and designing beautiful objects that lift our feet off the ground.

We love working in an old toy factory two blocks away from the Mediterranean Sea; learning from local manufacturers and turning ten years old in 2019. We love being kids stuck inside adults; acting seriously funny and caring for the world and everything that is part of it.

At Bobo Choses we love to have fun!

HOW DID BOBO CHOSES FIRST COME TO LIFE?

After working for several years as an art director at an advertising agency in Barcelona, I decided to create a graphic design studio with a friend. In 2008 and the arrival of our children we realised that we did not find nice clothes for our children. So we thought about creating a mini-collection of T-shirts without having any idea how we were going to sell it. A friend introduced us to someone who could produce a sample and we decided to try our luck at the Playtime Paris fair, with a minimum budget, sleeping at my brother’s house, and crossing our fingers hoping that everything would go well.

HOW DID YOU COME UP WITH THE NAME AND WHAT IS THE IDEA BEHIND IT?

Bobo is an easy word that a child could say. In Spanish, it can also mean innocent.
Choses: We wanted to come up with more ‘things’ (Spanish cosas) other than just clothes, we are drawn to everything encompasses a child’s universe; from rugs for the room to a pretty bag for the mother.

Bobo Choses

WHERE DOES THE INSPIRATION FOR YOUR COLLECTION COME FROM?

A book, a photo, a song, a movie… Our collections are also inspired by our childhood, sometimes it’s as if we resisted getting older. I also like to observe people walking down the street and see the way they are dressed, to travel and to discover new things.

I am fascinated by the rationalist architecture, the Bauhaus school, Le Corbusier, Josep Lluís Sert and the designs of the Eames, Jean Prouvé, Ettore Sottsass or Miguel Milá. There are also many artists that I like, Joan Miró, Sonia Delaunay, Joan Brossa, David Hockney, Calder, Jean Arp. But also designers and illustrators like Eric Carl, Bruno Munari, Enzo Mari … In the world of fashion, Coco Chanel, Rei Kawakubo and Josep Font. They really inspire me.

Bobo Choses

Almost 100% of our collections are made locally.
That allows us to control both the quality and the entire production process.

Bobo Choses

WHAT MADE YOU WANT TO DO A KIDS LINE?

Having kids.

WHAT DO YOU LOVE MOST ABOUT DESIGNING FOR KIDS?

What fascinates me the most is being constantly hooked on the world of children. See small Bobo dresses down the street, playing and having fun. It’s incredible.
I am also proud to work with an extraordinary team that views this as more than a project, it’s a family.

Bobo Choses

Bobo Choses

WHAT DOES YOUR WORKSPACE LOOK LIKE?

It depends on the day, sometimes tidy sometimes messy.

WHAT DO YOU LISTEN TO WHEN YOU’RE WORKING?

I like the music of the 80s, indie, folk … but I also like discovering new groups on Spotify. Sometimes I go from one to another in random mode and that amuses me. My favourite group is The Cure.

WHAT ARE THREE THINGS YOU ALWAYS CARRY IN YOUR BAG?

A pencil case with pens
A notebook
A cotton tote bag for shopping

I like the music of the 80s, indie, folk … but I also like discovering new groups on Spotify.

Bobo Choses

WHAT IS THE AW17 COLLECTION INSPIRED BY?

“Dear World” is inspired by the sea and all the beautiful things it contains for us. It also raises the question of how should we relate to it in a sustainable way. Prints are inspired by the sea surface (beach crabs, flocks of birds, crisp waves, sailboats and Alma Siedhoff- Buscher famous Bauspiel toy), the sea depth’s inhabitants (school of coloured fish, octopuses, corals and jellyfish) and the seafaring world: famous captains, ship names and the memory of maritime environmental disasters. The shapes are inspired by fishermen’s clothing and developed to match the fabrics. Recycled polyester and organic cotton help make the collection more sustainable.

WHAT IS THE DESIGN PROCESS AND HOW ARE THE COLLECTIONS MADE?

We like to give back to the community, as well as having the least environmental impact.
Almost 100% of our collections are made local. That allows us to control both the quality and the entire production process.

Bobo Choses

IF YOU HAD TO DESCRIBE YOUR BRAND IN THREE WORDS, WHAT WOULD THEY BE?

Creativity
Humility
Sense of humour

AND FINALLY, DO YOU HAVE ANY WORDS YOU LIVE BY?

Love and respect.

ADRIANA’S FAVOURITE PIECES

Bobo Choses

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