Style

Behind the Brand : Margherita Kids

January 31, 2017

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Whimsical and fun designs are characteristics of Margherita Kids, founded by Margherita Maccapani Missoni Amos.
Blending colours, textures and prints while offering an assortment of loveable pieces for little girls, creating endless possibilities of mixing and matching.
We caught up with Margherita to find out more about the SS17 collection, what inspires her and more.
Read our interview below.

HOW DID MARGHERITA KIDS FIRST COME TO LIFE?

My inspiration was the birth of my first child, Otto.  As a mother, I appreciated the requirements for affordable, durable and fun children’s clothes.  I believe that by designing my own collections, I will inspire children and parents to have the liberty to create their own style.

HOW DID YOU COME UP WITH THE NAME AND WHAT IS THE IDEA BEHIND IT?

Margherita means “Daisy” in Italian.  The daisy motif will always run throughout my collections including references in prints, colours, embellishments, and so on.

WHERE DOES THE INSPIRATION FOR YOUR COLLECTION COME FROM?

I get inspired by many things that I’m not even aware of, whether it’s someone on the street, a show I’ve seen or colours from a particular sunset. Things come up at the most unexpected moment and you realise later it has inspired you.

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WHAT MADE YOU WANT TO DO A KIDS LINE?

Having kids myself was the main factor that made me decide to quit my previous job at Missoni and find a new occupation for myself that would allow me to be in control for my time, schedule, and work routine.  I wanted to be able to work from home and spend time daily with my kids.  When I had babies I started learning about childrenswear and realised that there was a space in the market unlike with adults and decided to look for a partner and start my own collection.

WHAT DO YOU LOVE MOST ABOUT DESIGNING FOR KIDS?

I wanted to create a collection for children that would allow them a freedom of movement, but also a freedom of choice. I want children to express their creativity and individuality through choosing their own clothing.  With Margherita Kids, everything is meant to go together and mixing and matching is encouraged.

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YOU’RE ALWAYS ON-THE-GO, WHAT ARE THREE THINGS YOU ALWAYS CARRY IN YOUR BAG?

Eye drops, my iPad and a healthy snack for the children.

WHAT DOES YOUR WORKSPACE LOOK LIKE?

From my study window, I’m fortunate enough to have an amazing view of Monte Rosa.

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WHAT IS THE SS17 COLLECTION INSPIRED BY?

The SS17 collection is a mix of eclectic, colourful, textural pieces with more classical childrenswear designs such as fabric materials and sweet colours and shapes.

IF YOU COULD CHOOSE ONE KEY STYLE FROM THE SS17 COLLECTION WHAT WOULD IT BE AND WHY?

One of my favourite pieces from the S/S 17 collection is the playful wildflower print raincoat.  This style reflects my aesthetic in the way the colours are mixed together and it’s about the details, but they’re not in your face.

IF YOU HAD TO DESCRIBE YOUR BRAND IN THREE WORDS, WHAT WOULD THEY BE?

Liberty, colourful and affordable.

AND FINALLY, DO YOU HAVE ANY WORDS YOU LIVE BY?

Shall we?
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