SHARE ME:)

Alex and Alexa AW17 Press Day

Alex and Alexa AW17 Press Day

They’re creepy and they’re kooky!

We brought the Halloween atmosphere to our Alex and Alexa AW17 Press Day this past Wednesday, and it was spooktastic!
Although it was a surprisingly sunny day in London, the team did an amazing job of transforming our central London venue into the Addam’s family mansion, decorating it with cobwebs, eerie details and spooky props.

Journalists, stylists and tastemakers came to preview our AW17 collections and were transported to Alex and Alexa’s haunted mansion, starting with the Addams Family living room which had statement pieces by brands like Bang Bang Copenhagen, Maison Labiche and Pepe Jeans to Alice in Wonderland’s dining chamber, featuring an array of playful and whimsical shoes by Minna Parikka, Sophia Webster and Dr. Martens.

Rails of amazing new pieces by some of our favourite brands including Burberry, Little Marc Jacobs, Stella McCartney Kids, Raspberry Plums and Vivetta filled our central London location with lots of fun prints and embroidery, getting everyone excited for the season ahead!

Scroll down to see get a sneak peak behind the scenes, or click on the button to shop our current season’s collection.

Alex and Alexa AW17 Press Day

Alex and Alexa AW17 Press Day

Playful shoes galore!

Alex and Alexa AW17 Press Day

A massive thank you to all of the amazing brands who contributed to our goody bags!
The Brand beanie hats, Purelosophy drink cans, My Little Day Halloween garlands, Mr Lee noodles,
Pulsin Bars & Brownies, Tisserand Happy Roller Ball and Lands’ End Tote Bags.

Alex and Alexa AW17 Press Day

Teen Wolf graveyard garden
Alex and Alexa AW17 Press DayAlice in Wonderland dining room

Thank you to everyone who came! X

 

Alex and Alexa AW17 Press Day

Comments

  1. Great article, exactly what I was looking
    for.

    Posted by Proline.Physics.Iisc.Ernet.In |

Post a comment

More stories like this

BACK
To TOP